Focusing on built environment stakeholders’ needs, their language and expressing benefits in that language is key to driving the effective adoption of information management processes.
That was one of the key takeaways from last week’s information management webinar (sponsored by Mail Manager), part of the Digital Construction Summit.
A member of the audience asked Casey Rutland, vice chair of nima (formerly the UK BIM Alliance): “Does focusing on information management, rather than BIM, mean gaining greater traction with clients? If we have greater traction with clients, they can push the wider construction supply chain to wider digital adoption.”
Rutland answered: “That’s exactly the reason why we’re doing it. There’s no point talking to a real estate developer C-suite about Revit models – they’re just not interested. They’re interested in how much money we can make for them or save for them over the life cycle of an asset. We need to talk to them in their language, not in a 3D software language.
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