As the government’s consultation on banning social media for under-16s comes to a close, the Chartered Institute of Building (CIOB) has urged ministers to consider the impact any restrictions could have on careers guidance for young people.
In a letter to the secretary of state for science, innovation and technology, CIOB said social media had become an increasingly important source of information about careers and job opportunities, particularly in sectors such as construction. The institute said that, if a ban is introduced, the government should strengthen alternative routes for young people to access careers advice and industry information.
Research carried out by CIOB in March 2026 found social media is now one of the biggest influences on young people’s career choices, second only to family. Around 32% of respondents said social media played a major role in shaping their decisions, compared with 26% the previous year. The findings echo wider UK research from the Association of the British Pharmaceutical Industry, which found more than a third of young people have used social media to inform career decisions.
CIOB’s research also pointed to gaps in formal careers education. Nearly half (45%) of young people surveyed said construction careers were not covered in the advice they received at school or college, while 44% of parents said they felt underinformed about modern career pathways.
Careers information gap will need to be filled
Miruna Leitoiu, policy and public affairs officer at CIOB, said: “We cannot ignore how [social media] has increasingly become a means of showcasing modern careers, challenging outdated perceptions, and reaching young people who may otherwise receive limited exposure to the breadth of opportunities available.”
Leitoiu added that, should the government introduce “substantial restrictions or a ban” on social media use for under-16s, ministers should consider how the gap in careers information could be filled. She suggested measures including stronger careers advice in schools and colleges, greater investment in outreach programmes for sectors facing skills shortages such as construction, and improved engagement with parents and guardians.
“We believe this is particularly important at a time when the UK is seeking to address critical skills shortages across sectors central to economic growth, housing delivery, infrastructure development, and the transition to net zero,” she said.
The government consultation closed on 26 May, and ministers have said a response will be published this summer. Earlier this year, the prime minister announced new legal powers intended to allow the government to act more quickly following the consultation outcome.
