Digital Construction

Improving BIM adoption: ‘More human language, less tech talk’

Ditching jargon can improve BIM adoption
Image: 179361195 © Ariya Sontrapornpol | Dreamstime.com
To improve BIM adoption and accelerate take-up of digital construction, the industry needs to remove jargon, and focus on collaboration and greater interoperability of technology. Those are the key conclusions to draw from readers’ responses to the latest annual Construction Management and BIMplus survey.

We asked respondents: what one change to process or one technology introduced to their operation could improve their approach to, or the results from, BIM and digital construction?

Dumping jargon and acronyms figured strongly among responses. “We work in an old-fashioned industry and constantly-developing and -changing terminology and processes are putting most colleagues I work with off adopting a BIM mindset and instead are just sticking to what they know,” said one respondent.

Another said: “Encourage conversations on BIM to occur in ‘human’ language rather than ‘tech talk’ and acronyms.”

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