Digital Construction

Word-based geo app looks to improve industry’s location finding

An innovative mapping and location-finding platform that uses unique combinations of three words rather than conventional map coordinates to identify locations is aiming to break into the construction market.

The system, called What3words, is a smartphone or tablet app that harnesses the device’s location-finding technology. But its innovation to help users navigate to unfamiliar places or share location data is to divide the entire surface of the globe into squares of 3m by 3m – creating 57 trillion squares.

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