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Vertimac expands into UK with Cherrypicker Shop investment
Nadine Buddoo CM People Editor
From left to right: Karel Ghistelinck, Platform Parts; Robbie Hawxby, Shay De, Tom Cribb and Ben Jones, all Cherrypicker Shop; and Mathieu Naessens, Platform Parts. Image: Cherrypicker Shop
Belgium-based Vertimac has invested in Cherrypicker Shop, a specialist supplier of access equipment parts.
As part of an expansion of its recently rebranded Platform Parts division into the UK, Vertimac has acquired a majority shareholding in Cherrypicker Shop.
Cherrypicker Shop was founded in 2020 by Richard Tindale and Tom Cribb and has grown to be a multi-brand supplier of parts for all types of access platform.
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Vertimac has bought out the shares of Tindale and smaller family shareholders. Cribb retains a significant shareholding and will lead the UK business going forward.
The company will continue to trade as normal, with all existing staff continuing in their roles except Tindale, who will retire.
Building on the foundations
Commenting on the announcement, Cribb said: “This is a great opportunity for us to build on the foundations we have laid over the past five years and provide customers with an even better service, faster delivery from UK stock and more competitive pricing.
“We have already made good progress with major as well as smaller and mid-size rental companies, and we believe this deal will enable us to become [the] number one choice for all brands of access parts in the UK.”
Mathieu Naessens, business unit director at Platform Parts, added: “To make a real difference in the UK, you need a partner who understands the market from within.
“Cherrypicker Shop shares our values, our customer focus and our technical expertise. This synergy allows us to grow together and support customers with even greater efficiency.”
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