Opinion

Chris Blythe: We need a dynamic industry, not another report

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Comments

  1. I don’t necessarily agree with everything Chris, but it is true that most of the latest report is stuff we already know and some of it is unchanged in getting on for 100 years and where 50 or so reports in the intervening period all say the same. What I really like however is your term “creating wonder”. It is a shame you weighed it down with a qualitative phrase about ‘the industry’. The constant going on and on and on about ‘the industry’ misses this point – it exists, or should, to create a wonderful built environment not to be self-serving.
    So, I don’t know much about the workings of the CITB so I don’t know if I agree about that particular point or not – but I admire the boldness with which you made it. It does strike me as the tip of an outcrop on the iceberg however and why not apply Mr Buffett’s thinking to the whole darn thing and throw in the towel on the ‘the industry’ as it currently is and start again with the objective only of creating wonder and substance rather than a self-serving machine.
    Of course there is also always the other Mr Buffett – Jimmy, referred to in his friend Mr Jackson’s song “Its five o clock somewhere”.

  2. Both Chris and Keith make good points, but for me the Farmer report is an awesome distillation of the issues facing our industry in the digital age. Yes, a restatement of a lot things we already know, but timely nevertheless. The perfect storm is arriving whereby forces both within and without are conspiring to force change and inevitably innovation on many fronts.
    Yes, we we have been failed by lack of investment, but why is that? Isn’t this really about lack of real pan-industry leadership and collaboration, institutes, leading organisations and leading businesses failing to stand up and be counted and speak out about this cultural inertia we have against change, and making things happen?
    Changing from within is the hardest thing, and yet we have no other boat to jump into, at least not yet. But there is hope. In evolutionary terms, we will need to change and soon, or face extinction. Farmer identifies a 10-year window to reverse the downward spiral or doom of one form or another ensues. This is both disturbing and exciting because of the opportunities this presents. You may laugh, you may think the report is pie in the sky. But, my dear earthlings, the writing is on the wall.
    Perhaps the most notable recent example is the way digital revolutionised the music industry. Almost overnight. Our industry needs to change and improve on so many fronts now… and quickly. We need to start doing things differently or we will get the same old results. Collective leadership and real collaboration might be a start. :o)

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