The best clients in the built environment do more than deliver on time and to budget; they also address economic, ethical and environmental challenges, writes Claire Handby FCIOB.
1. Sustainability leadership
Construction is a major contributor to carbon emissions. Forward-thinking clients go green. They choose sustainable design and eco-friendly materials and reduce waste, aiming for green building certifications. This reduces environmental footprint and sets an example for resource preservation and climate change mitigation. The Leeds Teaching Hospitals NHS Trust is putting this thinking into practice with its new children’s hospital.
2. Technology
Clients who innovate invest in research and development, setting project teams challenging KPIs (key performance indicators) that lead to breakthroughs in materials and construction methods.
This focus on innovation delivers more resilient, adaptable and efficient buildings. The pursuit of smarter, user-centric infrastructure – which the Energy House Lab at the University of Salford is developing – is core to the future of the industry,
3. Procurement
Responsible procurement is the foundation of a successful project. The best clients lead by example and demand sustainable, ethical procurement that is collaborative, transparent and fair across the stakeholder map, including: sustainable sourcing; fair labour practices; and supplier diversity.
4. Collaboration
Great clients engage with stakeholders early, so everyone is aligned with the project goals. This proactive approach builds trust, reduces surprises and improves problem resolution. By communicating clearly and setting shared expectations, they create cohesion, which leads to smoother projects and better long-term outcomes for all.
Transport for Greater Manchester has role-modelled transparent and collaborative working with its stakeholders, including the public, statutory authorities and government.
5. Social value
Top clients invest in the future by backing sustainable, innovative construction practices that benefit the economy. By investing in forward-thinking ‘social value’ initiatives they drive long-term economic growth and a more resilient economy.
6. Ethics
Transparent clients communicate their vision, address risks and resolve issues quickly. They balance cost, quality, safety and sustainability to meet current needs and benefit future generations. Additionally, they ensure construction benefits workers and communities, and provide social equity through better living conditions and wages.
Clients such as the BBC create lasting legacies, balancing economic, ethical and ecological goals so the project stands the test of time.
Dr Claire Handby FCIOB is a business consultant with 25 years of experience working with construction clients.
CIOB’s client guide, which will be updated in 2025, is available for download here: www.ciob.org/industry/support-for-clients.
