Images from Future Made focus on the experiences of young people in the industry
CITB’s Future Made campaign uses social media to get the message across.
The CITB has launched a new campaign to help get more young people on the tools. The move comes as research shows that 71% of under-25s are currently turned off by the idea of construction jobs.
Future Made is a new campaign to change their perceptions of construction. Social media influencers will post content to show young audiences their adventures in trying out bricklaying, roofing, painting and decorating, and more as part of the campaign.
Day-in-the-life videos of inspirational young bricklayers, carpenters, painters and decorators will also be promoted to young people on social media.
Anjali Pindoria, 24, is a project surveyor, a member of CIOB and will be contributing. She said: “I absolutely love coming on site. Not only do I learn new carpentry and joinery elements but I also get to learn about construction in general. You get to see the different parts of the logistics and you just get to be inquisitive about what is going on on site.”
Billie-Jo Judd is a 22-year-old plasterer who has submitted one such clip. She said: “It’s always something new, I just love it – it’s amazing. It’s probably the most therapeutic job in the whole world. The reaction from the customers is probably the best feeling ever.”
Content showing the positive experiences in the industry of their peers will attract young people, before they are directed to detailed information on applying for apprenticeships and to local training providers on Go Construct.
During a small-scale test phase last autumn posts received over 88,000 views in one month, with over 16,000 engagements. The Future Made campaign will take place throughout the next three years with annual results evaluated through surveys of young people’s attitudes to the industry.
Watch Anjali Pindoria, Billie-Jo Judd and other contributors on the Future Made content hub at www.future-made.co.uk.
